NEW YORK -- On Tuesday October 17th Global Advertising Strategies launched the first television campaign for Capital Market Services LLC (CMS Forex,) a New York-based foreign currency e-trading platform. Produced in cooperation with Persona Films, the 60- and 30-second spots depict the forex market as a rough-and-tumble competition in a gladiator-like arena that premiers on CNBC and Bloomberg Television. Recognized by Inc 500 as one of the fastest growing companies in 2006, CMS Forex became the first in its industry to target private investors through advertising on broadcast media in the U.S.

Recent headlines about the dollar's fluctuation and volatility continue to surge, and personal forex trading has been growing in popularity. Until now, short of infomercials, currency trading companies have not actively advertised on such leading financial networks as CNBC and Bloomberg Television.

Global Advertising Strategies has been the agency of record for CMS Forex since 2003, and is excited about this evolution in the go-to-market strategy. "The campaign provokes interest among the forex newcomers as well as continues to strengthen the CMS Forex brand among established institutional investors," said Givi Topchishvili, Global's President and CEO. "We chose a strategy that targets those most likely to enjoy the thrill of forex trading in the United States and internationally," Givi added.

Global's previous advertising campaigns for CMS Forex focused on a heavy online component targeted toward forex-related searches and websites, as well as the leading trade print publications. According to Vera Hawkin, CMS Forex's Founder and President, "the higher profile campaign is a result of the company's growth and development, as well as the financial industry's interest in currency trading."